It might be a great pain to not have budget to hire a specialist in Google Ads. Here I come to help you to create Google Ads for Free with these advices.

You need access to the Google Ads account which I will show you now how to do it. Then you can start the research of the keywords your competitors are using and you can make your strategy and budget. It is important to know the LTV (Life-Time Value) of a client and how to calculate the ROAS (Return on Ad Spend). Click here to try my LTV, ROAS and CAC calculator >>

How to create a Google Ads account and to receive a voucher to start your first campaign. I have a 800 GBP voucher that I want to use it for two months paid campaigns on a small target group: local businesses, because they need local seo and social media automations.

Here are eight advices you need to watch for your paid campaigns:

1. Lifetime Value (LTV): This is how much money a customer will bring to your business over time. Think of it as the total amount of money you’ll get from one customer from start to finish. It’s important because it helps you understand how much you can spend to get a new customer and still make a profit.
2. Return on Ad Spend (ROAS): This tells you how much money you make for every dollar you spend on ads. If you spend $1 on ads and get $5 back, that’s good! It shows if your ads are working well.
3. Cost to Get a Customer (CAC): This is how much it costs you to get a new customer using ads. You want this number to be low compared to how much money the customer will bring in (LTV).
4. Ad Quality Score: Google looks at how relevant and useful your ad is to people seeing it. Better ads cost less and show up in better spots.
5. Using Ad Extras: You can add more info to your ads, like phone numbers or more page links. This makes your ad bigger and can get more people to click on it.
6. Avoiding Unwanted Clicks: Use negative keywords to stop your ad from showing up when it doesn’t match what people are looking for. This saves your ad budget for better clicks.
7. Testing Your Ads: Try out different versions of your ads to see which one people like more. This helps you make your ads better over time.
8. Knowing Your Audience: Make sure you know who is most likely to buy your product so you can target your ads to those people. This makes your ad money go further.